The main objective of the project is to develop a touristic thematic route linking the coastal regions of Cornwall in England and Cornouaille in French Brittany.

These two regions share common Celtic origins and historical sailing links. Because of their vast history of relations and cultural heritage, there is an opportunity to develop a touristic product that will link the two coastal regions around traditional sailing and sailing cargo activities across the Channel, thanks to the Grayhound.

The key element of the proposed product is to combine historic traditions with modern progress: merge traditional sailing activities and historic links between the sister regions with the current use of traditional sailboats to ship local products between the two regions.